Research

Researching digital transformation models for businesses, applying AI and big-data analytics in management and business. Advising and supporting organizations in technology-driven restructuring.

Researching the application of ESG standards (Environmental – Social – Governance) in corporate strategy, sustainability impact assessment and circular economy models.

Business data analytics, market and financial forecasting models, machine learning applied to supply-chain management and digital marketing.

Researching innovative startup ecosystems, new business models in the digital era, creative capacity and technology-innovation management.

Researching the impact of international economic integration, free-trade policy and internationalization strategies of Vietnamese enterprises amid globalization.

Researching technology applications in higher education, blended learning models, and evaluating the effectiveness of international interdisciplinary programs.